I just checked the alexa graph for the blog herald, and it seems like the traffic on the blog herald is dropping. Take a look at the graph below and read on after it. As you can see the graph is steadily dropping..
(for those who don’t know the blog herald: read my previous posts)

Well, I know that the alexa data isn’t exactly precise - not at all - but for a site with that many loyal readers and regular visitors, I’d say that it there must be something to it.
This is on of the dangers with buying blogs that have been mentioned a couple of times - If writing the blog is taken over by someone else, then the loyality of the readers might disappear, since they were there reading because of the blogger and not the blog itself.
Of course you’d expect to lose some readers when changing blog ownership, and you should also expect to gain some new readers through synergy with other blogs, a new blogger etc.
I’d love to hear a comment on it from Matt / BlogMedia.biz.
Also, read what Barry Bell at wurk.net recently wrote about the blog herald.
Tags: loyal readers, regular visitors, losing visitors, alexa graphs
April 16th, 2006
Now it is public who bought Blog Herald, and it was BlogMedia, Inc. I know that I’m not exactly right on time with this post, but I was travelling back home from Istanbul yesterday, and really needed some sleep, so I didn’t see it before now. But back to the sale..
Duncan will be posting for the next two months while BlogMedia gets their team started. This is an obvious thing for blog sales since most blogs are kind of personal, the original blogger will need to help the transition to be smooth.
The Price: The big question is what the price ended up being, but unfortunatly they won’t tell. All they say is that both parties believe it was a fair deal. It is hard to say what the price might have been, but some bloggers are guessing:
I personally guess it would be something like $30,000+, but probably not higher than $35,000, so my guess is much like Chartreuse. My reasons for believing this is that BlogMedia must have known about the first time Blog Herald was supposed to sell, and they didn’t buy it then. And also, I’ve been watching and participating in website auctions for a long time, and since the public bids at SitePoint ended at $25,000 I guess that the private bids haven’t been that much higher.
I’ve previously reported on the sale and the supposed sale:
Tags: blog herald, blog sale, blogmedia inc, blog pricings
February 27th, 2006